Astro Gaming

In a bid to expand its portfolio of products, Logitech this week acquired ASTRO Gaming, whom is primarily known for its high-end headsets for consoles and PCs. The move will help Logitech to address the console gaming market with high-margin products and strengthen its headset lineup in general. Logitech’s family of products includes tens of mice and keyboards, many of which are designed for gamers with different requirements and budgets. But when it comes to headsets, Logitech (only) offers eight models priced from $35 to $200. By acquiring ASTRO Gaming, the company gets a portfolio of headsets that includes dozens of SKUs with different accessories and designs, many of which retail for $200 – $300, thus expanding Logitech’s addressable market. For the Lausanne-based company it...