Intel Rebrands Kaby Lake Pentiums to Pentium Goldby Anton Shilov & Joe Shields on October 12, 2017 2:30 PM EST
- Posted in
- Kaby Lake
- Apollo Lake
- Pentium Gold
Intel has announced plans to rebrand its current generation Pentium processors, and future generations, to 'Pentium Gold' chips. The rebranding reflects Intel’s intention to position the latest Pentium CPUs above the previous generation parts.
Starting from November 2nd, Intel’s boxed Pentium G4560, G4600, and G4620 processors will carry the Pentium Gold brand. These parts were launched in Q1 2017, and are dual-core CPUs with Hyper-Threading technology and an improved integrated GPU.
|General Specifications of Intel's Pentium G-Series Processors|
|HD Graphics 610: 12 EUs at 900 - 1100 MHz
HD Graphics 630: 24 EUs at 1000 - 1150 MHz
|HD Graphics 510: 12 EUs at 950 MHz
HD Graphics 530: 24 EUs at 1150 MHz
With the name changes also comes a slight branding and retail packaging update. The first is with their “Piggyback label” (included sticker attached to the instructions), which changes from the ‘PCB’ die map as a background to gold. Instead of saying Pentium inside, it now says Pentium Gold with the Intel name above it.
The outside of the retail packaging carton some changes are made as well. Where it used to simply say “Desktop Processor” now says “Intel Pentium Gold Desktop Processor.”
There are unofficial reports claiming that Intel is also preparing Pentium Silver products, thus splitting the desktop Pentium lineup into two groups. The Pentium Gold family evidently consists of the mainstream desktop (MSDT) processors based on the high-performance Core-branded microarchitecture. According to some reports, the Pentium Silver lineup will use the ultra-low power (ULP) codenamed Gemini Lake microarchitecture, but we cannot confirm this independently.
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serendip - Saturday, October 14, 2017 - linkLenovo and Dell are just about the only big players left in the Atom tablet market and they charge crazy prices for low spec devices. I thought Lenovo's dual touchscreen/digitizer tablet was cool but the low screen res, slow chip and $500+ pricing made it poor value. There are Chinese brands like Chuwi and Teclast playing in the $200 space with high spec internals but their quality control and support are almost nonexistent.
A 10" Surface with small bezels and the latest Atom would have been nice, especially if the price was below $500.
kb9fcc - Thursday, October 12, 2017 - linkPerhaps Fool's Gold?
WorldWithoutMadness - Thursday, October 12, 2017 - linkSo, copper?
ddriver - Friday, October 13, 2017 - linkNo, actually it is pyrite that is fool's gold. Unlike copper, it looks very gold like in its natural state.
bubblyboo - Thursday, October 12, 2017 - linkI'd rather Iridium
Jhlot - Thursday, October 12, 2017 - linkIntel has reached peak lame marketing with all these precious metal references to their processors.
Samus - Friday, October 13, 2017 - linkI think Intel's marketing department has been on the fritz since they made up "Netburst" which had quite the opposite of "burst." The whole Pentium M, Core Solo\Duo, Atom, etc kind of redeemed the naming convention for everyday consumer clarity but at the same time, all through the Core i-era (Nehalem forward) things have been incredibly inconsistent. What the hell happened to the Core 1xxx-series? What in the actual fuck happened through every chipset generation from 50-80 (it's at least been pretty consistent since the 80-series with the tiers) and wow what is the deal with the graphics naming schemes? HD graphics, HD 2000, HD 3000, HD 3500, all need different drivers? And the HD graphics for Atom and Pentium use different drivers, but they're both called HD graphics!?
MMX and Pentium Pro (which would be a great name to rehash) were the last relevant marketing slogans. AMD wasn't too bad back in the day either, with 3DNOW!, Athlon, Sempron, Duron, etc. Then they lost it with Ryzen. What a dumb name. Was it really too hard to just call it Zen? Threadripper is a great name no less, but irrelevant since it isn't a mainstream product, and those are the products that actually need good names to sell to everyday people.
serendip - Friday, October 13, 2017 - linkAMD couldn't trademark Zen. If it tried, it would have boatloads of angry monks doing martial arts demos at its events...
tamalero - Friday, October 13, 2017 - linkRyzen = Rise + zen.
sounds fine.. Ryzen just woke up AMD from death.
ddriver - Thursday, October 12, 2017 - linkGold... that's precious, pun definitely intended.
"The rebranding reflects Intel’s intention to position the latest Pentium CPUs above the previous generation parts"
So it's the same stuff as before, yet it somehow gets better just for slapping "gold" on the box? Geez, intel really must think their consumer base is dumb. Oh wait...